UT Knoxville New Grads

UT Knoxville New Grads Campaign

The 'New Grads' campaign's goal is to celebrate new UT Knoxville graduates and for them to continue their support with the university and alumni by updating their contact information. This includes a new holographic sticker design, insert card, mailer, and digital display that would be shown across campus and at graduation events.

Work

Stickers

Used for Fall '23 and updated for Spring '24, this holographic sticker design features a playful take on students finally being able to walk on the iconic seal located on campus.

Stickers

Used for Fall '23 and updated for Spring '24, this holographic sticker design features a playful take on students finally being able to walk on the iconic seal located on campus.

Flyer

Printed flyer promoting the new sticker and contact update for new grads is promoted across campus and graduation events.

Digital Display

Digital display promoting the new sticker and contact update for new grads is promoted across campus and graduation events.

Insert Card

This card is included with each student's sticker in a mailed envelope.
Left (Front)
Right (Back)

Envelope

Envelope that would be sent to new grads includes an insert card and sticker.

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