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UT Knoxville Direct Mail (Address Labels & CYE)

Designed for alumni, CYE (Calendar Year End) direct mail pieces are sent to past alumni donors who haven't yet donated within the calendar year. The goal isn't just for donations but for their continued support of the university, showing what their donation does for UTK and the community. Address label direct mail are sent to those who have donated to a specific school program, whether that be Architecture + Design, Band, Law, Nursing, Engineering, Agriculture, Social Work, WUOT public radio, and many others. They include address labels and a letter featuring information about their chosen school program of support.

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